“There is no magic formula for selling on eBay. Successful selling on eBay requires the combination of a proven track record (high feedback ratings from the eBay community); superior, professional listings that stand out from the competition; along with trial and error.” (Success Secrets of the Online Marketing Superstars, p.141)
Having both an eBay and a half.com account, both eBay websites, I definitely know the meaning of what makes selling successful. Most of my own sales originate from half.com. It's a non-bidding version of eBay, where sellers simply set their price, shown the average price the item has been bought at as a reference, and users select from what is available. As my reputation has risen via ratings and reviews, the numbers of my sales also rose, as most consumers would rather pick me over a user with less ratings and reviews. Not having a large amount of eBay experience other than as a buyer, I haven't really looked at the content presentation. I am more concerned with the actual content, description, and the pictures provided. It is this thoroughness that gives me the trust in the item, along with seller reputation.
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