“Sales and marketing are inexorably linked. You cannot have one without the other. You need to have a way to identify qualified prospects (marketing) and then gain commitment from those prospects to purchase your products or services (sales).” (Success Secrets of the Online Marketing Superstars, p.126)
This chapter bluntly stated that most salesmen are terrible. 99.9% of the times I have set foot in a dealership, I have known literally everything about the car I'm after, from weight, to fuel consumption, to features, to price, to performance figures. The salesmen almost literally know nothing of use to a real person. They are really just people who go get the key for the test drive and sit awkwardly during your purchase transaction at the table.
Even employees at clothing stores have become less useful. They are usually used now to find sizes "in the back" when they are not available in the storefront. Where did the salesmen go? They went to consumer education. People just can't be sold anymore, it seems.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment