Movie Source Las Vegas Project

My plan can be summarized with a few quotes from the book.

1. "Fail Fast For Free. Fail, fail, and fail at no cost." (Success Secrets of the Online Marketing Superstars, p.13)
2. "Within the first three seconds, users take a look and decide if they're going to stay there and look for more, of if they're going to think it's too confusing..." (Success Secrets of the Online Marketing Superstars, p.26)
3. "You must promote your site online by registering with search engines and linking with other sites." (Success Secrets of the Online Marketing Superstars, p.28)
4. "Write a powerful headline...the headline has to reach out and grab them." (Success Secrets of the Online Marketing Superstars, p.43)

I expect to fail. I expect to make numerous revisions, alterations, and changes until I am happy with my work. It is the process of failing that makes a work so great, informative, and inspiring. Failure is a gateway to greater things, and it needs to be treated as something expected, not feared. Also, through these revisions, I plan on creating a design that is simplistic and yet effective in keeping a user on the page. This would give an easy-to-use feeling that could last longer than just a few seconds before exiting.

Promoting my site online is going to be a massive key to the project's success. There is almost no other way to reach the movie fanatic websites, or the Insider site, without going through a search engine or word of mouth. Search engines are free, very fast, and numerous. Submitting to the most important and popular engines such as Google proves very wise in raising page rankings. Ideally, a real-life "buzz" needs to be created to really bring in the visitors.

Finally, a powerful headline, even with little text following it, can make a powerful statement. Headlines are often what I read, and often all I will read. I seldom read a web page's content unless otherwise instructed. With this in mind, the headlines must be driving points to find out more. They must tell stories in clean, concise statements over and over again. This is very important and will be incorporated, with tags as well.