“Mindless noise that drowns out meaningful conversation. Spam.” (Success Secrets of the Online Marketing Superstars, p.221)
The definition of spam, though I shouldn't redefine it, is flexible. I see it all over the internet, not just in my e-mail. It's on wikipedia, comments on youtube, on message boards/forums, blogs, social networking, and even instant messengers. It's everywhere, and it makes everyone ever so cautious. It makes privacy abilities even more necessary, not just to prevent stalkers and actual humans, but to filter out the garbage nobody wants to see. It's become too much, too easy, and too often. It's made people desensitized to what really matters sometimes, because what really matters can look like spam!
There will be a solution one day.
Thursday, December 10, 2009
Chapter 17 BOC
“In everything you do in e-mail marketing, you want to use it to launch and continue to spread your marketing virus.” (Success Secrets of the Online Marketing Superstars, p.197)
The truth behind this statement is self-evident. I know, personally, that I receive many, many, many viral videos and websites. It's nearly the only way I actually visit anything outside of what I normally visit. Usually my computing experience consists of checking my email, doing my homework, using an instant messenger, and browsing a couple of websites. After I feel I've done all that, I shut it down, and I'm done with the computer. Any time I deviate from that, it's because of something viral, and like a good viral campaign victim, I spread it to others.
It works.
The truth behind this statement is self-evident. I know, personally, that I receive many, many, many viral videos and websites. It's nearly the only way I actually visit anything outside of what I normally visit. Usually my computing experience consists of checking my email, doing my homework, using an instant messenger, and browsing a couple of websites. After I feel I've done all that, I shut it down, and I'm done with the computer. Any time I deviate from that, it's because of something viral, and like a good viral campaign victim, I spread it to others.
It works.
Thursday, November 19, 2009
Chapter 12 BOC
“There is no magic formula for selling on eBay. Successful selling on eBay requires the combination of a proven track record (high feedback ratings from the eBay community); superior, professional listings that stand out from the competition; along with trial and error.” (Success Secrets of the Online Marketing Superstars, p.141)
Having both an eBay and a half.com account, both eBay websites, I definitely know the meaning of what makes selling successful. Most of my own sales originate from half.com. It's a non-bidding version of eBay, where sellers simply set their price, shown the average price the item has been bought at as a reference, and users select from what is available. As my reputation has risen via ratings and reviews, the numbers of my sales also rose, as most consumers would rather pick me over a user with less ratings and reviews. Not having a large amount of eBay experience other than as a buyer, I haven't really looked at the content presentation. I am more concerned with the actual content, description, and the pictures provided. It is this thoroughness that gives me the trust in the item, along with seller reputation.
Having both an eBay and a half.com account, both eBay websites, I definitely know the meaning of what makes selling successful. Most of my own sales originate from half.com. It's a non-bidding version of eBay, where sellers simply set their price, shown the average price the item has been bought at as a reference, and users select from what is available. As my reputation has risen via ratings and reviews, the numbers of my sales also rose, as most consumers would rather pick me over a user with less ratings and reviews. Not having a large amount of eBay experience other than as a buyer, I haven't really looked at the content presentation. I am more concerned with the actual content, description, and the pictures provided. It is this thoroughness that gives me the trust in the item, along with seller reputation.
Chapter 11 BOC
“Sales and marketing are inexorably linked. You cannot have one without the other. You need to have a way to identify qualified prospects (marketing) and then gain commitment from those prospects to purchase your products or services (sales).” (Success Secrets of the Online Marketing Superstars, p.126)
This chapter bluntly stated that most salesmen are terrible. 99.9% of the times I have set foot in a dealership, I have known literally everything about the car I'm after, from weight, to fuel consumption, to features, to price, to performance figures. The salesmen almost literally know nothing of use to a real person. They are really just people who go get the key for the test drive and sit awkwardly during your purchase transaction at the table.
Even employees at clothing stores have become less useful. They are usually used now to find sizes "in the back" when they are not available in the storefront. Where did the salesmen go? They went to consumer education. People just can't be sold anymore, it seems.
This chapter bluntly stated that most salesmen are terrible. 99.9% of the times I have set foot in a dealership, I have known literally everything about the car I'm after, from weight, to fuel consumption, to features, to price, to performance figures. The salesmen almost literally know nothing of use to a real person. They are really just people who go get the key for the test drive and sit awkwardly during your purchase transaction at the table.
Even employees at clothing stores have become less useful. They are usually used now to find sizes "in the back" when they are not available in the storefront. Where did the salesmen go? They went to consumer education. People just can't be sold anymore, it seems.
Chapter 10 BOC
“Suddenly many businesses, large and small, were put on an even footing, with the cost of entry being the price of a domain name. Small businesses found themselves playing in a bigger game, in head-to-head competition with the very best.” (Success Secrets of the Online Marketing Superstars, p.118)
This type of change in the game occurred with the rise of software companies in the advent of wide-spread computing. This was the beginning of Microsoft and Apple. The subject of the movie, "Antitrust." The premise was that any kid in his garage could compete with the largest of brands and companies in the digital world. It's true. MySpace. Facebook. Twitter. Google. All started with small beginnings. They also were pioneers of their time, even though that time is also now.
The point is that computers, and more importantly the internet, have changed it all. It's an individual's and small business's best friend, and a large companies occasional worst enemy. It's where tides can turn overnight. Who has a MySpace anymore? Except us in this class of course, because it's for a grade. Other than that, really? How about FML? That website literally popped up just a few months ago, and nearly everyone knows about it. Amazing.
This type of change in the game occurred with the rise of software companies in the advent of wide-spread computing. This was the beginning of Microsoft and Apple. The subject of the movie, "Antitrust." The premise was that any kid in his garage could compete with the largest of brands and companies in the digital world. It's true. MySpace. Facebook. Twitter. Google. All started with small beginnings. They also were pioneers of their time, even though that time is also now.
The point is that computers, and more importantly the internet, have changed it all. It's an individual's and small business's best friend, and a large companies occasional worst enemy. It's where tides can turn overnight. Who has a MySpace anymore? Except us in this class of course, because it's for a grade. Other than that, really? How about FML? That website literally popped up just a few months ago, and nearly everyone knows about it. Amazing.
Thursday, November 12, 2009
Address Change
Sometimes, feedback can guide you to change the suggestive name of your site to something a little more manly... like...
MACHOMovies!
MACHOMovies!
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