“In everything you do in e-mail marketing, you want to use it to launch and continue to spread your marketing virus.” (Success Secrets of the Online Marketing Superstars, p.197)
The truth behind this statement is self-evident. I know, personally, that I receive many, many, many viral videos and websites. It's nearly the only way I actually visit anything outside of what I normally visit. Usually my computing experience consists of checking my email, doing my homework, using an instant messenger, and browsing a couple of websites. After I feel I've done all that, I shut it down, and I'm done with the computer. Any time I deviate from that, it's because of something viral, and like a good viral campaign victim, I spread it to others.
It works.
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