Introducing: MANFilms.
http://manfilms.hunterunknown.com/
The manly movie fanatic's home.
Thursday, October 29, 2009
Wednesday, October 28, 2009
Chapter 5 BOC
“Step 9 is giving them an unconditional guarantee. You want to take away any fears that you're going to rip them off or they are going to lose in some way.” (Success Secrets of the Online Marketing Superstars, p.52)
Any time I've bought a product that I don't have a relationship with, I always look for this type of guarantee. It's easy to be unsure about a product. Before or while building the marketing relationship, this guarantee plays a key role. For example, mMany things are made in China. It's cheap, and cost-effective. Walmart capitalizes on this every day. Their products, while they are acceptable in quality, are not truly quality products. However, they have one of the most flexible return policies offered by any company. Other companies such as Costco, a wholesaler, have very flexible return policies as well to reassure customers. However, Costco products are very high quality, and they do not expect the same type of return rate.
Any time I've bought a product that I don't have a relationship with, I always look for this type of guarantee. It's easy to be unsure about a product. Before or while building the marketing relationship, this guarantee plays a key role. For example, mMany things are made in China. It's cheap, and cost-effective. Walmart capitalizes on this every day. Their products, while they are acceptable in quality, are not truly quality products. However, they have one of the most flexible return policies offered by any company. Other companies such as Costco, a wholesaler, have very flexible return policies as well to reassure customers. However, Costco products are very high quality, and they do not expect the same type of return rate.
Chapter 4 BOC
“...concentrate on building your relationship with your customers by e-mail, teleconference calls, in person contact, and so forth. This way, you're really building a long-term relationship with your customers.” (Success Secrets of the Online Marketing Superstars, p.40)
Marketing is always drilled into our heads as a relationship. This statement idealizes marketing. It is making it more personal, and thus more desirable to the customer. This type of effect generally fades with the growth of any particular company or entity. However, while anything is small and manageable by a small number of people this more personalized and rapid contact is possible.
A good example of this type of marketing model goes with Apple. Apple is, in comparison to PC manufacturers, a small company. They can boast excellent customer relationships that they build from day one of entering the Apple store, or the Apple website. They also charge shocking amounts of money for their products to support this type of service. This is their main selling point, and continues to work every day while people still need help using new technology.
Long term relationships are everything. This also applies to companies like Toyota and Honda, being built on years of positive relationships with customers, offering great, high quality products that can last lifetimes and be handed down from person to person, reliably. This has led particularly Toyota to be the greatest and largest car company on Earth. Honda's shining armor of reliability and customer satisfaction is also a direct result of this, though with smaller numbers.
Marketing is always drilled into our heads as a relationship. This statement idealizes marketing. It is making it more personal, and thus more desirable to the customer. This type of effect generally fades with the growth of any particular company or entity. However, while anything is small and manageable by a small number of people this more personalized and rapid contact is possible.
A good example of this type of marketing model goes with Apple. Apple is, in comparison to PC manufacturers, a small company. They can boast excellent customer relationships that they build from day one of entering the Apple store, or the Apple website. They also charge shocking amounts of money for their products to support this type of service. This is their main selling point, and continues to work every day while people still need help using new technology.
Long term relationships are everything. This also applies to companies like Toyota and Honda, being built on years of positive relationships with customers, offering great, high quality products that can last lifetimes and be handed down from person to person, reliably. This has led particularly Toyota to be the greatest and largest car company on Earth. Honda's shining armor of reliability and customer satisfaction is also a direct result of this, though with smaller numbers.
Thursday, October 22, 2009
Chapter 3 BOC
“...a web site is just like a little baby. It requires constant changing, updating, and refreshing and renewing. ...you don't just put up a web site and walk away.” (Success Secrets of the Online Marketing Superstars, p.28)
Related to the previous quote about websites and their infinite malleability, it is not only important to change sites for the sake of success, but part of that success is the change itself. Infinite change is the key to success. It is "compelling content." It is what keeps people coming back.
There is a rare site here and there that rarely, if ever, changes. It can last for, sometimes, years without modification. People will still visit. various examples of such sites exist around the internet. These examples include Google, which looks identical but facilitates itself through usefulness, "Real Ultimate Power," and "The Best Page in the Universe." Both of the last two mentioned pages still retain thousands of viewers. Though neither is updated much, if at all, they bring in visitors time and time again.
Rare instances, but they should not be exemplary. Sites need active, compelling content.
Related to the previous quote about websites and their infinite malleability, it is not only important to change sites for the sake of success, but part of that success is the change itself. Infinite change is the key to success. It is "compelling content." It is what keeps people coming back.
There is a rare site here and there that rarely, if ever, changes. It can last for, sometimes, years without modification. People will still visit. various examples of such sites exist around the internet. These examples include Google, which looks identical but facilitates itself through usefulness, "Real Ultimate Power," and "The Best Page in the Universe." Both of the last two mentioned pages still retain thousands of viewers. Though neither is updated much, if at all, they bring in visitors time and time again.
Rare instances, but they should not be exemplary. Sites need active, compelling content.
Chapter 2 BOC
“...you can fail fast for free. And if you can fail fast for free, that means you get to fail, fail and fail at no cost. You can't do that in the real world.” (Success Secrets of the Online Marketing Superstars, p.13)
There's an interesting and predictable phenomenon that goes hand in hand with the advancement of technology: the average person takes it for granted. This may not sound surprising, but it is definitely worth noting when it comes to online marketing. Just as the quote says, the internet's nearly infinite malleability allows changes instantly. While this obviously isn't possible with any print, radio, or television marketing, it has slipped many people's minds that the internet's marketing capability is instantaneously changeable.
Telling anyone this detail would instantly result in a response along the lines of, "obviously." However, it's truly overlooked. This is a powerful tool that is so obvious, people forget! So, it must be instilled that the power is there, and failure is encouraged. It's the only way to success.
There's an interesting and predictable phenomenon that goes hand in hand with the advancement of technology: the average person takes it for granted. This may not sound surprising, but it is definitely worth noting when it comes to online marketing. Just as the quote says, the internet's nearly infinite malleability allows changes instantly. While this obviously isn't possible with any print, radio, or television marketing, it has slipped many people's minds that the internet's marketing capability is instantaneously changeable.
Telling anyone this detail would instantly result in a response along the lines of, "obviously." However, it's truly overlooked. This is a powerful tool that is so obvious, people forget! So, it must be instilled that the power is there, and failure is encouraged. It's the only way to success.
Thursday, October 15, 2009
Chapter 1 – Success Secrets of the Online Marketing Superstars
“If you’re just starting out, don’t be intimidated by the people who have already made a big impact. Start where you’re at.” (Success Secrets of the Online Marketing Superstars, p.9)
This quote, taken from the first chapter titled, “The Million Dollar Mindset,” is basically a lot of motivational speaking. This may sound meaningless, repetitive, and cheesy to most people, however, it must be taken to heart. “Start where you’re at.” This seems like a given. Where else could you start? While that seems obvious, it simply means to convey a sense of beginning. All of the online marketing superstars started in places sometimes lower than where any of us may start our marketing journies. The start is not the determining factor. The start is simply what it is: the start. As the quote states, intimidation should not be playing a role in this new marketing adventure.
Those who have already made a big impact have all started somewhere. Whether it be from rich beginnings with investors, to simply sitting in an empty room with a computer. They may have felt intimdatio as well. It is easy for most to think, “All the original ideas have already been taken. It’s all been done before.” This is not a million dollar mindset. This is not the path to success. While it may be cheesy and dream-like talk, it is a necessity to have. It is a necessity to understand a mindset is quite literally everything that matters. Without it, nothing can be. Even outside of business and marketing, it is only mindset that sets the difference between happiness and sadness, success and failure. When you have this mindset, those who do not become apparent. Your point of view changes, and the path to success begins.
This quote, taken from the first chapter titled, “The Million Dollar Mindset,” is basically a lot of motivational speaking. This may sound meaningless, repetitive, and cheesy to most people, however, it must be taken to heart. “Start where you’re at.” This seems like a given. Where else could you start? While that seems obvious, it simply means to convey a sense of beginning. All of the online marketing superstars started in places sometimes lower than where any of us may start our marketing journies. The start is not the determining factor. The start is simply what it is: the start. As the quote states, intimidation should not be playing a role in this new marketing adventure.
Those who have already made a big impact have all started somewhere. Whether it be from rich beginnings with investors, to simply sitting in an empty room with a computer. They may have felt intimdatio as well. It is easy for most to think, “All the original ideas have already been taken. It’s all been done before.” This is not a million dollar mindset. This is not the path to success. While it may be cheesy and dream-like talk, it is a necessity to have. It is a necessity to understand a mindset is quite literally everything that matters. Without it, nothing can be. Even outside of business and marketing, it is only mindset that sets the difference between happiness and sadness, success and failure. When you have this mindset, those who do not become apparent. Your point of view changes, and the path to success begins.
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