“...you can fail fast for free. And if you can fail fast for free, that means you get to fail, fail and fail at no cost. You can't do that in the real world.” (Success Secrets of the Online Marketing Superstars, p.13)
There's an interesting and predictable phenomenon that goes hand in hand with the advancement of technology: the average person takes it for granted. This may not sound surprising, but it is definitely worth noting when it comes to online marketing. Just as the quote says, the internet's nearly infinite malleability allows changes instantly. While this obviously isn't possible with any print, radio, or television marketing, it has slipped many people's minds that the internet's marketing capability is instantaneously changeable.
Telling anyone this detail would instantly result in a response along the lines of, "obviously." However, it's truly overlooked. This is a powerful tool that is so obvious, people forget! So, it must be instilled that the power is there, and failure is encouraged. It's the only way to success.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment