“...concentrate on building your relationship with your customers by e-mail, teleconference calls, in person contact, and so forth. This way, you're really building a long-term relationship with your customers.” (Success Secrets of the Online Marketing Superstars, p.40)
Marketing is always drilled into our heads as a relationship. This statement idealizes marketing. It is making it more personal, and thus more desirable to the customer. This type of effect generally fades with the growth of any particular company or entity. However, while anything is small and manageable by a small number of people this more personalized and rapid contact is possible.
A good example of this type of marketing model goes with Apple. Apple is, in comparison to PC manufacturers, a small company. They can boast excellent customer relationships that they build from day one of entering the Apple store, or the Apple website. They also charge shocking amounts of money for their products to support this type of service. This is their main selling point, and continues to work every day while people still need help using new technology.
Long term relationships are everything. This also applies to companies like Toyota and Honda, being built on years of positive relationships with customers, offering great, high quality products that can last lifetimes and be handed down from person to person, reliably. This has led particularly Toyota to be the greatest and largest car company on Earth. Honda's shining armor of reliability and customer satisfaction is also a direct result of this, though with smaller numbers.
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