“Step 9 is giving them an unconditional guarantee. You want to take away any fears that you're going to rip them off or they are going to lose in some way.” (Success Secrets of the Online Marketing Superstars, p.52)
Any time I've bought a product that I don't have a relationship with, I always look for this type of guarantee. It's easy to be unsure about a product. Before or while building the marketing relationship, this guarantee plays a key role. For example, mMany things are made in China. It's cheap, and cost-effective. Walmart capitalizes on this every day. Their products, while they are acceptable in quality, are not truly quality products. However, they have one of the most flexible return policies offered by any company. Other companies such as Costco, a wholesaler, have very flexible return policies as well to reassure customers. However, Costco products are very high quality, and they do not expect the same type of return rate.
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