“Suddenly many businesses, large and small, were put on an even footing, with the cost of entry being the price of a domain name. Small businesses found themselves playing in a bigger game, in head-to-head competition with the very best.” (Success Secrets of the Online Marketing Superstars, p.118)
This type of change in the game occurred with the rise of software companies in the advent of wide-spread computing. This was the beginning of Microsoft and Apple. The subject of the movie, "Antitrust." The premise was that any kid in his garage could compete with the largest of brands and companies in the digital world. It's true. MySpace. Facebook. Twitter. Google. All started with small beginnings. They also were pioneers of their time, even though that time is also now.
The point is that computers, and more importantly the internet, have changed it all. It's an individual's and small business's best friend, and a large companies occasional worst enemy. It's where tides can turn overnight. Who has a MySpace anymore? Except us in this class of course, because it's for a grade. Other than that, really? How about FML? That website literally popped up just a few months ago, and nearly everyone knows about it. Amazing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment