“The seduction starts by getting someone's attention and putting that someone in the proper frame of mind to know you better.” (Success Secrets of the Online Marketing Superstars, p.60)
This type of seduction applies originally in interpersonal relationships. However, it can also be applied to anything that involves selling a product. This is because that relationship needs to be created twice: once between the product and the potential buyer, and a second time between the selling company and the potential buyer. The only way the potential buyer is going to become a customer is if he/she finds it worth it.
How can he/she find it worth it? Only by wanting to find out more, building trust, building the relationship, and finding it increasingly acceptable to provide more information until the product is purchased. Ultimately this trust, through a good product as well, will lead to referrals and future purchases of other products from the same company. It's all the seduction, and then the relationship.
It has to start at the seduction, though, because without that there is no difference between the selling site, and any other site that gets passed up in mere moments.
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