“Those are the five principles of drivers: baiting, bundling, recycling, gifting, and engaging, and I have proven that using these give alone will make visitor value soar and increase conversion almost overnight.” (Success Secrets of the Online Marketing Superstars, p.103)
Over and over, these principles are repeated. However, it is apparent soon after beginning any online venture that it is always easier said than done. It takes trial and error, over and over and over again. That is the path to the only success possible. These 5 factors are the ultimate goal, not the first step. This is a strange thing to say as the author explicitly said it is what must be done. However, it simply isn't that straight-forward. To understand the customer/visitor is something of a time-consuming task, involving intelligent analysis of feedback and statistics. Only time and experience can bring the 5 factors into a successful reality.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment